Local SEO Services
Local SEO Services
Local SEO services are much needed to pull-up the local traffic audience towards your site, beating other relevant local competitor sites. The businesses which specifically cater to some geo-targeted business niche need to catch up with local SEO services as the major search engines have a certain set of distinct algorithms specified for the localized search results. The particular service thus comprises of all the techniques that would equip the site with all the local flavors (such as keywords customized to local dialect) so that it gets prominently visible in the search engines whenever a local target audience tries to search for the pertinent service.
Need to reach a local audience? Local search engine optimization offers you the opportunity to optimize your website directly for the regions where you’re located. Whether it is a small shop on the corner of a street or a chain of buildings in different locations, help your customers find you. Have our local SEO experts create a strategy for your local search optimization.
Local SEO Services
What is Local SEO?
SEO India provides local search engine optimization (local SEO) services that focus on optimizing a website for a specific city, region, or for the locations of physical stores and shops. Like SEO, Local SEO operates with the goal to increase the search engine rankings for specific searches that are relevant to your company's products and/or services.
The difference in local SEO is in the results. Customers looking for services in their area are more likely to do a search with a city name attached to it. Many search engines are starting to include local search results or map displays with locations that display by relevance to the search. This brings the perfect opportunity for your company to display in the results.
Why not use organic SEO?
The greatest difference in SEO and Local SEO lies in the end result. Search engine optimization attempts to build up links and content that generate relevance in the search engines for keywords that can become very general or specific to a product or service. However, Local SEO focuses on keywords that are regionally specific and are capable of receiving hits from individuals around a specific area, thus increasing the possibility of customers stopping by the store or location. This means Local SEO is geared towards companies who have a physical location as opposed to online services that have a virtual location or storefront.
The Value of Local Search Optimization:
It’s vital for your business to be found in the maps and organic search results if you are a local business. It’s now the most common way that consumers find local businesses and has far surpassed old media like print yellow pages. In fact since Google Maps was launched in late 2004, demand for the Yellow Pages has declined while the popularity of Google Maps has skyrocketed.
Searchers focused on local results
A study that tracked eye movement and click patterns in search results was conducted by Moz in order to show that when a search for “pizza” was performed, searchers focused on the local search results (also known as the 7-pack).
The top three organic listings also got a lot of attention. See the heat map below for a better understanding of the results.
How Local SEO Can Help Your Business Grow
We can help you grow your small business in three ways.
- Drive more qualified, potential customers to your website
- Increase engagement with current and potential customers on social media and get more local reviews
- Design and build a professional-looking website that is easy to use, search-engine-friendly, and mobile ready
